Comet adds Ask and Answer service to website
A
Bazaarvoice product story
Edited by the Marketingweek Marketplace editorial team
Jun 15, 2009
Comet has announced that it is adding Ask and Answer, the customer-to-customer online helpdesk from Bazaarvoice, to its website.
The announcement follows the implementation of customer ratings and reviews late last year.
The decision was made after Comet noticed customers were using its reviews platform as a way of asking each other questions.
Comet's Ratings and Reviews service has been live for six months; providing the brand and its customers with valuable feedback about products.
Comet has so far seen more than 6,000 reviews across 1,825 products.
It has also integrated user-generated content into its marketing by including review requests in customer e-mails and using in-store flyers to invite customers to read product reviews.
The retailer plans to use Ask and Answer content in future marketing activity.
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