Product category:
Online advertising
News Release from: Bazaarvoice
Edited by the Marketingservicestalk Editorial
Team on 08 July 2008
Bazaarvoice enters French market with
Fnac
Bazaarvoice has opened a new European office in Paris, signing retail giant Fnac as its first customer.
Fnac is replacing its in-house solution with Bazaarvoice's Ratings and Reviews service to boost customer loyalty It also plans to use online customer content in its retail store merchandising
This article was originally published on Marketingservicestalk on 4 Jul 2008 at 8.00am (UK)
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Fnac is among the top 20 distribution companies in France and the top 500 European companies, and distributes products including books, CDs, computer and photography equipment.
Fnac has a strong presence in France with 69 shops, and 41 outlets in Belgium, Spain, Italy, Portugal, Switzerland and Greece.
"Ratings and Reviews is based on proven performance with measurable results from its English and American customers," said Xavier Flamand, Director of Fnac Direct.
"Thanks to Bazaarvoice, we hope to improve our conversion rate, customer loyalty, and average order value, while reducing the number of returns and site abandonment rate".
Bazaarvoice's French office is headed by Kamal Kirpalani, who brings more than ten years of experience in EMEA sales and business development roles.
Bazaarvoice, which opened its London office early 2007 and supports more than 20 languages, is expanding its operations throughout Europe as more companies adopt social commerce capabilities.
In 2007, European online retail sales increased 58 per cent over 2006, and analyst firm Forrester predicts more and more European consumers will turn to ratings and reviews to make better purchase decisions this year.
Recent research from JupiterResearch and Bazaarvoice shows that over two-thirds of online shoppers in the UK consider product ratings and reviews the most helpful feature when researching product purchases - and 97 per cent trust online reviews.
Fnac joins international brands such as Boden, Early Learning Centre, Dell, QVC, Goldsmiths, figleaves.com and Timberland UK among Bazaarvoice's 200-plus client base.
"Customer demand for authentic, relevant user-generated content is universal, and Bazaarvoice's overseas expansion reflects this," said Brett Hurt, founder and CEO of Bazaaarvoice.
"We are pleased to open this new French office to provide the best possible service to our growing list of international clients, and Kamal brings significant expertise and understanding of the market to his leadership role.
"With offices in London, Singapore, and now Paris, Bazaarvoice is the clear choice for global marketers who want to drive sales and brand value".
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