Boden adds reviews online to enhance brand trust

Mail order brand Boden will look to add ratings and reviews to its UK website later this year, following the successful launch of ratings and reviews in the US.

The clothing retailer, which has operations in the UK and US, wants to use customer opinions to enhance trust in the brand, add to its community feel and provide shoppers with valuable product insights that help them make a purchase decision.

Boden has already successfully launched online ratings and reviews in the US.

Social commerce technology provider Bazaarvoice recently implemented its review platform on Bodenusa.com, and hopes to roll out the service to the UK in the spring.

Originally founded in 1991 as a catalogue retailer, Boden's website launch followed in 1999.

The UK site receives over 4,000 online orders every day.

"Any online retailer that doesn't consider adding the customer voice to its website is missing out," said Sarah Blair Gould, E-commerce Manager at Boden.

"Ratings and reviews reinforces our very high level of brand trust and community feel.

"We chose to work with Bazaarvoice because they provide a great level of service on moderation, content and the value-add that the product offers".

Boden also intends to use customer review content in future on and possibly offline marketing campaigns.

"Boden is well known for its 'real' product copy and now the brand is embracing a new opportunity for open dialogue with its dedicated customers," said Sam Decker, Chief Marketing Officer of Bazaarvoice.

"Boden understands how important it is to allow its brand to be reviewed by consumers now that they are increasingly turning away from advertising and marketing and listening to each other".

Bazaarvoice helps brands to incorporate ratings and reviews into the e-commerce experience through the industry's most customisable technology, human content moderation and dedicated client services.

Bazaarvoice amplifies the business impact of ratings and reviews through advanced analytics and by promoting content to major search engines to enhance natural search optimisation.

Retailers can use customer-generated content to improve merchandising, increase multichannel sales and conversion, attract new customers and improve customer satisfaction and loyalty.

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