Product category:
Web design and development
News Release from: Bazaarvoice
Edited by the Marketingservicestalk Editorial
Team on 03 January 2008
Bazaarvoice wins Red Herring 100 Global
Award
Social commerce company Bazaarvoice has received a Red Herring Top 100 Global award, recognising it as one of the top technology companies in the world.
The award caps a year of unprecedented growth for Bazaarvoice in which the company launched its UK operation and expanded its client base, providing a ratings and reviews solution for over 150 companies in 12 different industries, including Timberland, Boden, Early Learning Centre, Dell, and figleaves.com This prestigious award is the second Bazaarvoice has received from Red Herring, which also named the company in its 2006 Top 100 North American list
This article was originally published on Marketingservicestalk on 2 Nov 2007 at 8.00am (UK)
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Figleaves.com debuts Ask and Answer tool in UK
World's leading online branded lingerie retailer debuts Bazaarvoice's social commerce feature to help customers connect with each other to make informed purchase decisions.
Online reviews aid consumers' buying decisions
Over two-thirds of online users rate product ratings and reviews the most helpful feature when researching products to buy on- or off-line, according to research from Jupiter and Bazaarvoice.
The Red Herring editorial team reviewed 1,800 privately held companies from around the world to select the Global 100 winners.
Red Herring 100 winners and finalists from North America, Europe, and Asia of the last three years were eligible for the award, and evaluations were based on both quantitative and qualitative criteria such as financial performance, innovation, management and global strategy.
"When Bazaarvoice launched in January 2006 in the US, roughly 10 retailers in the country offered reviews; now reviews are readily available to consumers on a majority of the large eCommerce sites," said Brett Hurt, founder and CEO of Bazaarvoice.
Further reading
Boden adds reviews online to enhance brand trust
Mail order brand Boden will look to add ratings and reviews to its UK website later this year, following the successful launch of ratings and reviews in the US.
QVC invites customer feedback online
The multichannel electronic retailer has launched online Ratings and Reviews from Bazaarvoice and intends to integrate its customers' voice across TV, interactive TV, mobile and web.
"Bazaarvoice has also extended its global presence to deliver social commerce solutions to multinational brands, opening a London office in March, which has already signed more than 15 UK-based clients.
"It's a great honour to receive the Red Herring 100 Global award for our role in this transformation, and we would like to share this award with our clients, whose success at using the power of social commerce to drive sales, connect with customers, and improve loyalty and satisfaction has created a new norm for online shopping".
Bazaarvoice builds products that help online businesses improve the way they do business by connecting them with their customers, and by providing a better shopping experience.
Bazaarvoice's business model is based on the industry's most customisable hosted technology, reliable and accurate content moderation, dedicated client services, and seamless integration with over 30 leading e-commerce partners.
Bazaarvoice currently serves more than one billion reviews per month across its client base, and its technology is available in more than 20 languages, including Chinese, Turkish and Japanese.
"In countries around the world, shoppers are increasingly embracing user-generated review content as a critical part of the research and purchase process," said Sam Decker, Chief Marketing Officer of Bazaarvoice.
"In fact, more than 82 per cent of those who read reviews say that their purchasing decisions have been directly influenced by those reviews.
"Amid the overwhelming effectiveness of social commerce solutions like ratings and reviews, Bazaarvoice is excited to continue growing its business to support the global market".
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