Product category:
Online advertising
News Release from: Bazaarvoice
Edited by the Marketingservicestalk Editorial
Team on 11 December 2007
Timberland introduces customer voice to
UK website
Timberland, the outdoor fashion brand, has launched ratings and reviews on its website to encourage shoppers to share information about products, encourage loyalty and drive sales.
Social commerce company Bazaarvoice has implemented the Ratings and Reviews platform which will help Timberland build deeper relationships with its online customers "We are implementing a service that will allow our customers to help each other by giving authentic, honest appraisals of products," said Troy Brown, Senior Direct and General Manager of E-commerce at Timberland
This article was originally published on Marketingservicestalk on 2 Nov 2007 at 8.00am (UK)
Related stories
Figleaves.com debuts Ask and Answer tool in UK
World's leading online branded lingerie retailer debuts Bazaarvoice's social commerce feature to help customers connect with each other to make informed purchase decisions.
Online reviews aid consumers' buying decisions
Over two-thirds of online users rate product ratings and reviews the most helpful feature when researching products to buy on- or off-line, according to research from Jupiter and Bazaarvoice.
"We have only recently launched the site and these reviews will help us to more easily identify popular products and allow us to really understand the issues that are important to our customers".
Sam Decker, Chief Marketing Officer at Bazaarvoice, said: "Over the past 12 months, UK e-tailers have really embraced the idea of social commerce - which put simply is adding the customer voice to the online shopping experience to drive sales.
"We are seeing huge interest from household name retailers in our products and the benefits they can bring".
Bazaarvoice helps brands to incorporate ratings and reviews into the e-commerce experience through the industry's most customisable technology, human content moderation and dedicated client services.
Bazaarvoice amplifies the business impact of ratings and reviews through advanced analytics and by promoting content to major search engines to enhance natural search optimisation.
Retailers can use customer generated content to improve merchandising, increase multichannel sales and conversion, attract new customers and improve customer satisfaction and loyalty.
• Bazaarvoice: contact details and other news
• Email this article to a colleague
• Register for the free Marketingservicestalk email newsletter
• Marketingservicestalk Home Page
Search the Pro-Talk network of sites
