Product category:
Web design and development
News Release from: Bazaarvoice | Subject: Ask and Answer
Edited by the Marketingservicestalk Editorial
Team on 02 November 2007
Figleaves.com debuts Ask and Answer tool
in UK
World's leading online branded lingerie retailer debuts Bazaarvoice's social commerce feature to help customers connect with each other to make informed purchase decisions.
Figleaves.com is launching Ask and Answer, a new social commerce tool that allows online consumers to research products and get the answers they need to help with purchase decisions without leaving the site The new feature on figleaves' site is built on and complements the core Ratings and Reviews platform that figleaves launched in January this year
This article was originally published on Marketingservicestalk on 7 Feb 2008 at 8.00am (UK)
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Social commerce company Bazaarvoice hosts both services for the online lingerie retailer, and personally moderates all content to ensure authenticity and relevancy.
Ask and Answer taps the power of online communities to address the unanswered questions that can stop a purchase and send a visitor to a competing site.
It's the first service to encourage shoppers to post and respond to specific questions about products and services directly alongside standard product information.
Questions like "Is this robe warm enough for winter months?" can be answered by customers who have direct experience with the product.
Shoppers can use this credible consumer-generated content to be more confident when making purchase decisions.
"Bazaarvoice Ratings and Reviews has been a hit with figleaves' customers, so we feel confident it's the right time to introduce more community functionality to the site," said Catherine Hall, Online Merchandising Director at figleaves.com.
"We expect our customers will find the information Ask and Answer will provide very valuable".
Bazaarvoice helps retailers use customer-generated content to improve merchandising, increase multichannel sales and conversion, attract new customers and improve customer satisfaction and loyalty.
Other high profile clients include Early Learning Centre, Dell and HP.
"Shoppers have millions of questions unique to them that aren't addressed by the manufacturer's product description or a company's marketing department," said Bazaarvoice founder and CEO Brett Hurt.
"Businesses are learning that consumers trust each other more than anyone else for product advice.
"Ask and Answer gives online businesses another great way to tap into the social nature of the shopping experience to drive sales, satisfaction, and loyalty".
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