Product category:
Online advertising
News Release from: Bazaarvoice
Edited by the Marketingservicestalk Editorial
Team on 31 October 2007
Diet book website adds customer reviews
Dietandfitnessresources.co.uk is introducing the customer voice through social commerce provider Bazaarvoice to inform purchases and build trust.
Diet and Fitness Resources, a leading online retailer of food and nutrition books and exercise equipment, is introducing consumer-generated content to its site to inform purchases and build trust Ratings and Reviews will be implemented by Bazaarvoice, the social commerce technology provider
This article was originally published on Marketingservicestalk on 2 Nov 2007 at 8.00am (UK)
Related stories
Figleaves.com debuts Ask and Answer tool in UK
World's leading online branded lingerie retailer debuts Bazaarvoice's social commerce feature to help customers connect with each other to make informed purchase decisions.
Online reviews aid consumers' buying decisions
Over two-thirds of online users rate product ratings and reviews the most helpful feature when researching products to buy on- or off-line, according to research from Jupiter and Bazaarvoice.
Diet and Fitness Resources is the website behind the popular annually released book the Calorie, Carb and Fat Bible.
Its sister site weightlossresources.co.uk is featured in web measurement firm Hitwise's Top 10 most visited in the diet and fitness sector.
"We think the majority of reviews will be positive as we test every product before it goes on the site," said Rebecca Walton, Manager and buyer at Diet and Fitness Resources.
Further reading
Boden adds reviews online to enhance brand trust
Mail order brand Boden will look to add ratings and reviews to its UK website later this year, following the successful launch of ratings and reviews in the US.
QVC invites customer feedback online
The multichannel electronic retailer has launched online Ratings and Reviews from Bazaarvoice and intends to integrate its customers' voice across TV, interactive TV, mobile and web.
"We want our customers to be able to share their experiences, and hope the reviews will build trust and enhance the buying experience".
Diet and Fitness Resources will allow customers to inform each other about their experience of products sold on the site; giving personal accounts to enhance future purchases.
"It believes it is the first company in the diet and fitness sector to offer ratings and reviews online.
"We predict that Diet and Fitness Resources' customer base will be very excited to read and share information about product experiences," said Sam Decker, Chief Marketing Officer at Bazaarvoice.
"Bazaarvoice's Ratings and Reviews platform will enable the company to open up dialogue between its customers while attracting new loyal shoppers".
Bazaarvoice clients include Dell, Hewlett Packard, Early Learning Centre and Figleaves.com.Bazaarvoice offers outsourced technology, hosting services, analytics and expertise to help brands enhance the online shopping experience with social commerce applications that drive sales.
Launched by web analytics pioneer and Coremetrics founder Brett Hurt in the US in 2005, Bazaarvoice's stable of clients include Hewlett Packard, Dell, Early Learning Centre and figleaves.com.
Bazaarvoice Ratings and Reviews and Ask and Answer products help brands to maximise the impact of user-generated review content through customisation, deep integration, community management, advanced analytics, search engine optimisation and syndication across the web.
Bazaarvoice's services empower consumers to share honest opinions and influence each other to make more informed and rewarding purchase decisions.
Bazaarvoice was named Marketing Innovation of the Year in the 2006 US ClickZ Marketing Excellence Awards and received a "Red Herring 100 North America" award from Red Herring magazine.
• Bazaarvoice: contact details and other news
• Email this article to a colleague
• Register for the free Marketingservicestalk email newsletter
• Marketingservicestalk Home Page
Search the Pro-Talk network of sites
