Bango publishes 'Mobile Advertising for Newbies'

Bango has published a 'how to' white paper for agencies and marketers who want to move into mobile advertising, but need advice.

The 'Mobile Advertising for Newbies' white paper provides hints and tips on running mobile advertising campaigns and analyses the approach and results of three real campaigns.

The white paper was written by Peggy Anne Salz, chief analyst and publisher of Msearchgroove.com, and is available to download free from Bango's website.

To give marketers the inside track on how an actual campaign works, Bango created a small-scale mobile site called Mobislim, which is a light-hearted look at slimming diets.

Marketers can also visit the accompanying Mobislim blog to see the three campaigns cited in the white paper.

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