Bango pinpoints best mobile ad campaigns
A
Bango product story
Edited by the Marketingservicestalk editorial team
May 13, 2008
Mobile marketers can now turn to Bango Analytics and use the new goal comparison feature to see which mobile ad campaigns and traffic sources deliver the best conversion rates.
Advertisers can also compare the value of the traffic from third-party ad services using independent data provided by Bango Analytics.
Some companies have already reported discrepancies approaching 20 per cent between the traffic they are getting and what they have paid for, said Bango.
With the Internet Advertising Bureau (IAB) reporting the need for "independent testing and scrutiny to build trust and confidence in the mobile advertising", Bango aims to fill this gap with a service that provides hard data, free from any vendor bias.
The new goal comparison feature helps marketers measure the return on investment for campaigns across different ad networks to make smarter buying decisions.
The Bango User ID technology offers a level of precision not found with other mobile analytics products by providing a reliable and persistent identity for every mobile user.
It tracks real people as they enter a mobile website from different sources and reach a defined goal - such as click to call, buying content or downloading an application.
"It's not the number of hits on your site that ultimately matters but whether they convert into value for the business," said Ray Anderson, CEO of Bango.
"Being able to measure ROI through accurate tracking can make the difference between success and failure.
"Businesses that aggregate traffic from a wide variety of sources and want an independent way of ensuring the traffic they receive is what they paid for, can use Bango Analytics as their trusted auditing tool".
Bango Analytics operates as a hosted service, allowing mobile website owners anywhere in the world to connect their sites to the Analytics service in minutes and use it free of charge.
Not what you're looking for? Search the site.
Google Ads
Contact Bango
Related Stories
- Tamba to increase online presence for Sock Shop
- Rippleffect redesigns Fulham FC website
- Live streaming reduces observation costs
- Page-turning publication solution enhanced
- Facebook app measurement solution launched
Articles by product category
-
Design and Print Services (387)
- Design and Print Services (1)
- Design services (241)
- Copywriters (25)
- Illustrators (4)
- Image libraries (18)
- Packaging (2)
- Paper and print (76)
- Signage (19)
- Types/Fonts (0)
-
Direct Marketing (351)
- Direct Marketing (1)
- Call centers (63)
- Direct Mail (2)
- Direct Marketing Agencies (260)
- DRTV (0)
- Field Marketing (0)
- Inserts (0)
- Integrated Marketing Agency (2)
- Mailing Houses (0)
- Paper and envelopes (0)
- Postal services and fulfillment (23)
- Printing (0)
- Response handling (0)
-
Events, meetings, conferences and exhibitions (502)
- Events, meetings, conferences and exhibitions (251)
- Audio/Visual (32)
- Banners/Stands/Signage (25)
- Corporate Venues (117)
- Corporate hospitality (56)
-
Data Services (605)
- Data Services (4)
- Address Management (0)
- CRM / Customer Insight (187)
- Data Analytics (0)
- Data capture (80)
- Data processing (0)
- Database Management (303)
- GIS (5)
- Lifestyle Data (8)
- Lists (18)
-
Online Marketing Services (1,626)
- Online Marketing Services (187)
- Ad Networks (1)
- Affiliate Marketing (85)
- Design and build (569)
- E-commerce (18)
- E-mail Marketing (165)
- Hosting (32)
- Mobile marketing (195)
- Multimedia (4)
- Pay Per Click (0)
- Search Engine Optimization and Marketing (235)
- Social Media (21)
- Web Analytics and Usability (114)
- Media Owners (76)
-
Promotions and Incentives Marketing (642)
- Promotions and Incentives Marketing (291)
- Awards / Trophy (7)
- Badges (0)
- Balloons and Inflatable (1)
- Branded goods (2)
- Calendars (1)
- Carrier Bags (0)
- Clothing (0)
- Confectionery (0)
- Eco Friendly Products (0)
- Event Merchandise (130)
- Gift Voucher (71)
- Pens (1)
- Point of sale (0)
- USB Sticks (1)
- Affinity and partnership marketing (111)
- Promotions and Incentives (26)
- Training, Development and Courses (1,206)
-
Point of purchase and Design Services (551)
- Point of purchase and Design Services (82)
- Digital (78)
- Display manufacture (29)
- Experiential Marketing (103)
- Permanent POP (1)
- Point of purchase Print (17)
- POP installation (11)
- Retail Design (15)
- Retail Technology (1)
- Temporary POP (0)
- Visual Merchandising (0)
- Point of purchase (214)
- Trade Associations and Professional Bodies (303)
-
Agencies and Consultancies (1,383)
- Agencies and Consultancies (6)
- Advertising (0)
- Brand (0)
- Customer Publishing (29)
- Data (0)
- Design (0)
- Digital (0)
- Event Management (0)
- Field Marketing (0)
- Integrated (302)
- Market Research (220)
- Marketing Services (0)
- Media (257)
- PR (203)
- Recruitment (34)
- Sales Promotion (28)
- Sponsorship (20)
- Strategic Management (284)
