Product category:
Mobile internet
News Release from: Bango | Subject: Bango Analytics
Edited by the Marketingservicestalk Editorial
Team on 12 February 2008
Bango showcases Analytics at Mobile
World Congress
Bango is in Barcelona this week for Mobile World Congress to showcase its new Bango Analytics mobile web stats product.
Bango Analytics delivers the first detailed mobile web stats for understanding how visitors interact with mobile sites and to measure the impact and effectiveness of mobile marketing campaigns Bango Analytics is a powerful tool that profiles millions of users browsing the mobile web across hundreds of networks worldwide
This article was originally published on Marketingservicestalk on 8 Feb 2008 at 8.00am (UK)
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Bango meets industry demand for mobile web stats
Bango Analytics delivers mobile-focused web stats essential to understanding how people interact with mobile websites and which campaigns are most effective.
Webinar explains how to succeed on mobile web
On Wednesday 27 February at 4.00pm Bango is running a free webinar focused on mobile analytics and how to get an insight into mobile visitors and maximise mobile marketing effectiveness.
Using its unique identification technology, it records and presents detailed information on the patterns of traffic visiting a mobile site, right down to the behaviour of individual users, without revealing personal data.
Unlike web analytics, Bango Analytics captures mobile-specific data about website-specific visitors.
This includes the users' country, network and handset, whether they have visited before and even if the last ten visits were from one individual or ten new visitors.
"As the mobile marketing and advertising ecosystem continues to grow it will only become even more important for brands to have as much visibility as possible when evaluating the effectiveness of campaigns," said Daniel Rosen, Head of AKQA Mobile.
"A globally enabled product that makes mobile measurement easier for brands can only be a positive thing for the industry".
"It's not enough simply to measure how many visits you get to your mobile site; you need a deeper understanding of what those visitors are doing," said Ray Anderson, CEO of Bango.
"Bango Analytics is a flexible hosted service that adds greater insight and clarity not available until now, providing an independent statement of mobile website activity and campaign value across different marketing channels".
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