Bango showcases Analytics at Mobile World Congress

Bango is in Barcelona this week for Mobile World Congress to showcase its new Bango Analytics mobile web stats product.

Bango Analytics delivers the first detailed mobile web stats for understanding how visitors interact with mobile sites and to measure the impact and effectiveness of mobile marketing campaigns.

Bango Analytics is a powerful tool that profiles millions of users browsing the mobile web across hundreds of networks worldwide.

Using its unique identification technology, it records and presents detailed information on the patterns of traffic visiting a mobile site, right down to the behaviour of individual users, without revealing personal data.

Unlike web analytics, Bango Analytics captures mobile-specific data about website-specific visitors.

This includes the users' country, network and handset, whether they have visited before and even if the last ten visits were from one individual or ten new visitors.

"As the mobile marketing and advertising ecosystem continues to grow it will only become even more important for brands to have as much visibility as possible when evaluating the effectiveness of campaigns," said Daniel Rosen, Head of AKQA Mobile.

"A globally enabled product that makes mobile measurement easier for brands can only be a positive thing for the industry".

"It's not enough simply to measure how many visits you get to your mobile site; you need a deeper understanding of what those visitors are doing," said Ray Anderson, CEO of Bango.

"Bango Analytics is a flexible hosted service that adds greater insight and clarity not available until now, providing an independent statement of mobile website activity and campaign value across different marketing channels".

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