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Bango Credit Card Payment speeds up purchases
Bango has launched Bango Credit Card Payment, a mobile payment product designed to help businesses and individuals charge mobile-phone users for their digital content anywhere in the world.
News from Marketingweek Marketplace, 20 May 2009
Bango service gives real-time mobile analytics
Bango has announced that the latest version of its mobile analytics service, Bango Analytics v4, provides mobile site owners with accurate mobile analytics in real time.
News from Marketingweek Marketplace, 23 April 2009
Mobile websites must be optimised for all handsets
Bango has released its Top 20 handset list, which suggests that brands need to look beyond the Iphone to reach the mass market.
News from Marketingweek Marketplace, 31 March 2009
2-way interaction a must for social network ads
Mobile advertising on social networking sites that encourages two-way interaction between advertisers and consumers will be more successful than conventional 'push'-style banner ads.
News from Marketingweek Marketplace, 30 March 2009
FT.com utilises Bango mobile analytics
The Financial Times has optimised its website for mobile devices, using Bango's mobile analytics to provide a deep understanding of the traffic to the site and track marketing responses.
News from Marketingweek Marketplace, 30 January 2009
Bango launches mobile website measurement plug-in
Bango has revealed that half of the top 20 most trafficked PC websites - as listed by Nielsen Online - do not work well on mobile phones, and has launched a plug-in tool in response to this trend.
News from Marketingweek Marketplace, 4 November 2008
Bango publishes 'Mobile Advertising for Newbies'
Bango has published a 'how to' white paper for agencies and marketers who want to move into mobile advertising, but need advice.
News from Marketingweek Marketplace, 26 September 2008
Millennial integrates Bango's mobile analytics
Millennial Media has integrated Bango's mobile analytics into its Decktrade marketplace platform.
News from Marketingweek Marketplace, 30 July 2008
Bango unveils unique visitor counting measure
Bango has revealed new technology designed to assist website owners measure the value of their mobile sits by accurately counting unique visitors.
News from Marketingweek Marketplace, 24 July 2008
Admoda chooses Bango for mobile ad metrics
Mobile ad network Admoda, which serves 1 billion ads per month globally, has partnered with Bango to offer its advertisers key metrics to measure the success of their mobile ad campaigns.
News from Marketingweek Marketplace, 11 June 2008
Payforit close to achieving critical mass
Premium SMS has been gradually replaced by a WAP billing experience for mobile content purchases according to Bango, which processed its 3 millionth Payforit transaction this month.
News from Marketingweek Marketplace, 2 June 2008
Bango pinpoints best mobile ad campaigns
Mobile marketers can now turn to Bango Analytics and use the new goal comparison feature to see which mobile ad campaigns and traffic sources deliver the best conversion rates.
News from Marketingweek Marketplace, 13 May 2008
Benchmarking data for mobile advertisers
Bango has published click-through and conversion rates from mobile advertising campaigns to help marketers measure the success of their campaigns.
News from Marketingweek Marketplace, 2 April 2008
Promotion helps football clubs score on mobile
AnimationFC has been working with Bango to give the UK's top football clubs a winning appearance on the mobile web.
News from Marketingweek Marketplace, 19 March 2008
Developing markets show need for targeted spend
Bango has published statistics that show a shift in mobile web traffic, from mature mobile markets of Europe and the US to the developing markets of China and India.
News from Marketingweek Marketplace, 6 March 2008
Webinar explains how to succeed on mobile web
On Wednesday 27 February at 4.00pm Bango is running a free webinar focused on mobile analytics and how to get an insight into mobile visitors and maximise mobile marketing effectiveness.
News from Marketingweek Marketplace, 26 February 2008
Bango showcases Analytics at Mobile World Congress
Bango is in Barcelona this week for Mobile World Congress to showcase its new Bango Analytics mobile web stats product.
News from Marketingweek Marketplace, 12 February 2008
Bango meets industry demand for mobile web stats
Bango Analytics delivers mobile-focused web stats essential to understanding how people interact with mobile websites and which campaigns are most effective.
News from Marketingweek Marketplace, 8 February 2008
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