Product category:
Search marketing
News Release from: Backbone IT Group
Edited by the Marketingservicestalk Editorial
Team on 28 November 2007
Chinese companies target western online
trade
BackboneITGroup.com has launched an internet marketing service specially designed for Chinese businesses targeting western markets.
Following the recent announcement from the World Bank that China's economy is set to grow by 10.8 per cent this year, BackboneITGroup.com has launched an internet marketing service designed for Chinese businesses targeting western markets The new service, which includes the creation of an English-language website and search engine optimisation (SEO), opens up the potential of the US and European online sectors to thousands of companies in China keen to take advantage of a worldwide internet retail market estimated to be worth over $500 billion
This article was originally published on Marketingservicestalk on 2 Nov 2007 at 8.00am (UK)
Related stories
Chinese online marketing service launches
Backbone IT Group has launched a new search engine marketing service for western companies seeking to target the rapidly expanding Chinese market.
BackboneITGroup.com, a UK-based company who recently launched a similar solution allowing western businesses to market themselves online in China, have positioned themselves as a gateway both into and out of the growing Chinese economy.
"Our office in Nanjing, China, where we've been since 2004, has given us a detailed knowledge of the local market," explained Andrew Clarke, Director.
"Combined with our experience of Western search engine optimisation, where we've achieved top Google rankings for some of the most competitive search terms in the industry, we're ideally placed to build online brands for customers in either market," he said.
The company has recently established a new sales and marketing department in the Nanjing office, taking the complement of staff to over 100 employees.
Many Chinese businesses have struggled to build a meaningful presence on western search engines, frustrated by the language barrier and different search marketing practices.
"Our specialist in-house teams in the UK and China are able to overcome these problems for clients," said Yin Cuiyun, Head of Operations in Nanjing.
"with a web presence in the local language and a promotion strategy fully tailored to the URL".
In addition to an optimised English-language website, customers will also enjoy the benefits of Backbone's conversion rate optimisation; a process which increases the number of website visitors converted into sales or enquires.
The service has attracted great interest in China and BackboneITGroup.com is already in preliminary negotiations with several Chinese companies looking to develop international trade.
• Backbone IT Group: contact details and other news
• Email this article to a colleague
• Register for the free Marketingservicestalk email newsletter
• Marketingservicestalk Home Page
Search the Pro-Talk network of sites
