Actinic launches version 10 of e-commerce software

An Actinic product story
Edited by the Marketingweek Marketplace editorial team Apr 20, 2010

Actinic has released v10 of its range of e-commerce software comprising Actinic Catalog, Actinic Business, Actinic Business Plus and Actinic Enterprise.

Actinic v10 features real-time stock control, which provides improved stock management for retailers and automatic, up-to-date visibility of stock levels for shoppers.

For multi-channel retailers this also enables stock synchronisation between the website, offline ordering and the Actinic Epos till system.

Actinic v10 also features customer feedback integration with Feefo (Feedback Forum), which enables the merchant to display independent customer feedback on the website.

This can help increase conversions to sales as well as enhance the site's search engine optimisation.

The software also includes streamlined checkout, which improves the shopper's experience by reducing the number of checkout steps.

The 'Recently Viewed' products feature shows the shopper a list of the products that they have previously viewed on the website.

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