Actinic Express 2.0 has enhanced design options

Actinic has announced the release of version 2.0 of its entry-level, web-based shopping cart, Actinic Express.

Actinic Express provides start-up web retailers with a quick and cost-effective way to start trading online, enabling them to create and manage their own online shop, all via a web browser.

The enhancements include site design, order processing and payment, performance, usability and marketing features.

Version 2.0 adds eight new themes to provide additional choices for an e-commerce site's appearance.

Themes can be customised with company logos, fonts and colour schemes so that each site has its own identity that reflects the business' look and feel.

The design options for the product pages have also been enhanced.

New layout options include displaying products in multiple columns on a page - ideal for site owners with an extensive range of products.

New features within order processing include integration with Google Checkout and more flexibility on order filtering.

Among its many performance changes, Actinic Express 2.0 has an improved back-end database, page loading and rendering, configuration of product attributes and memory usage.

Marketing functionality now includes the facility to export customer details easily for mailshots and e-mail campaigns.

The addition of Google Analytics integration enables tracking and measuring of both visitor behaviour and also website and marketing campaign performances.

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