Actinic research reveals online order increase
An
Actinic product story
Edited by the Marketingweek Marketplace editorial team
Jan 7, 2009
Online sales could be a ray of hope for retailers hit by poor Christmas trading results, according to Actinic, which has revealed increases in order levels and turnover from Christmas 2008 trading.
The research also revealed a shift towards last-minute buying patterns.
In the poll, conducted among a sample of small and medium businesses selling online, respondents reported an average of a 48 per cent increase in turnover and a 43 per cent rise in orders placed for November and December 2008, compared with the same two months in 2007.
Actinic's survey last year reported a similar rise compared with 2006.
Another trend highlighted by a number of e-traders in their comments was the reluctance of shoppers to commit to purchasing until the last minute, perhaps hoping for December bargains.
Other comments showed that to be successful requires not just keen pricing but high levels of service and a defined online marketing strategy.
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