Desktop e-commerce range adds features

Actinic, the supplier of award-winning e-commerce solutions for small and medium-sized businesses, has released version 9 of its desktop e-commerce range.

Actinic v9 provides a range of enhancements to its ease of use, plus new features that improve the customer's experience and make it easier and more efficient to manage a business selling through multiple channels.

Chris Barling, CEO of Actinic, said: "Over the last year the challenge has been to satisfy the demands of established, successful merchants managing increasingly sophisticated, multichannel retail operations, while also enhancing the ease of use for start-up owners.

"In Actinic v9 we have made the changes to meet both sets of needs.

"In so doing, we can now offer the most advanced feature set in any e-commerce package and the best range of e-commerce solutions from a single supplier".

Changes in Actinic v9 include the following.

Multichannel order processing - Actinic research and user feedback shows that the majority of online merchants also sell through other channels, so v9 provides a new order entry form for mail order and telephone orders.

This is fully integrated with the e-commerce side and will speed up order processing, providing postcode validation and direct credit card payment options.

Enhanced usability - Actinic v9 has a number of improvements designed to enhance ease of use for both new and existing users.

The addition of new Start-up and Design Wizards will enable new users to get up and running quickly.

These are complemented by a revamped context-sensitive help function with access from every screen.

For existing users, a Product Option Wizard speeds up new product creation while a completely new Tax Module provides extra flexibility for setting tax options.

Improved site management - Google Analytics integration improves site management.

It enables merchants to track visitor behaviour and marketing campaigns in order to make informed decisions about their business development.

Revised product range - Version 9 sees the consolidation of Actinic Business Multi-Site and Actinic Business Multi-User into one product: Actinic Business Plus.

Designed to simplify the product range and make the upgrade path easier, Actinic Business Plus is a multi-site, single user licence with built-in networking capability, providing the option of adding further users.

New payments option - Version 9 also includes support for Actinic Payments, a new payment system scheduled to launch in mid-April.

This has been developed to provide Actinic users with a competitively priced and reliable payment processing service.

It will offer the tightest integration ever between Actinic's software and a payment gateway, with most common functions being accessible directly from the desktop.

Available now, Actinic Catalog and Actinic Business pricing remains unchanged at GBP399 and GBP799 respectively, for single-site, single-user licences.

Actinic Business Plus is GBP1,249 plus GBP300 per additional networked user.

All prices exclude VAT.

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