Product category:
Point of purchase, retail design
News Release from: Actinic | Subject: EPOS systems
Edited by the Marketingservicestalk Editorial
Team on 29 November 2007
Big gap between EPOS perception and
adoption
Some 70 per cent of small and medium retailers can see the benefits of EPOS systems (computerised tills), yet only 40 per cent percent have adopted them, according to new research.
The survey was conducted by pfa Research for EPOS and ecommerce systems supplier Actinic Out of a sample of over 100 SME retailers, only 12 per cent did not think an EPOS system would bring any benefits - although 18 per cent did not know enough about them to express an opinion
This article was originally published on Marketingservicestalk on 3 Aug 2007 at 8.00am (UK)
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Stock control was the most widely recognised benefit, cited by almost a third of respondents, and was also most commonly cited as the main reason for adopting EPOS (by 21 per cent of users), followed by control of the business and accounting and reporting (10 per cent).
Other benefits such as enhanced security and increased efficiency were recognised by fewer than 10 per cent of those interviewed.
The results indicate that there is still some way to go before all of the benefits of EPOS are widely recognised, and before a majority of businesses move to adopt the technology.
Chris Barling, CEO of Actinic, commented: "Businesses in the UK still seem to find it hard to invest in things that will make them more efficient, even when they recognise the need.
"This is in stark contrast with the US retail market, which is considerably more productive than the UK, and where it's hard to find a retailer without an EPOS system".
Other findings of the research included the following.
* There is more widespread use of off-the-shelf EPOS packages (54 per cent) compared with bespoke systems.
* Over half of all EPOS systems are installed by an EPOS specialist.
* The average cost of a system is GBP5,200.
* 71 per cent of EPOS users had no problems with their system.
* Among non-adopters, 5 per cent have firm plans to implement EPOS, 56 per cent have decided against and 39 per cent are undecided.
* 5 per cent of companies with an EPOS system have plans to replace it.
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