Product category:
Web design and development
News Release from: Avenue A | Razorfish
Edited by the Marketingservicestalk Editorial
Team on 09 June 2008
Avenue A | Razorfish expands in Europe
Digital marketing giant Avenue A | Razorfish has named Darin Brown its new president for Europe, a move signifying a growing list of marquee clients and its commitment to global expansion.
Darin Brown will oversee acquisitions and continued development of pan-regional services as part of the growth strategy of Avenue A | Razorfish in Europe, where the organisation operates under the names Duke, Neue Digitale and Avenue A | Razorfish The agency's international network in Europe has won significant pieces of national and regional business, including Audi, BNP Paribas, Levi's Europe, McDonald's, Nintendo of Europe and O2
This article was originally published on Marketingservicestalk on 5 Mar 2007 at 8.00am (UK)
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To build on that success, Brown will also be charged with raising the visibility and brand presence of Avenue A | Razorfish across the region; orchestrating and leading successful pitches for pan-European accounts; and connecting European offices to the best ideas coming from the rest of the network in the U.S.
and Asia.
Chris Perry, co-managing director of Avenue A | Razorfish in London, said: "We were eager to be one the first European companies acquired by Avenue A | Razorfish because the company represents the best that digital marketing has to offer.
"Since our acquisition, we have partnered closely together and enjoyed significant business growth.
"Our network is expanding at exactly the right time, as marketers across the UK are increasingly seeing the need to engage people digitally, be it online, on the mobile phone, in a technology-driven store of the future or wherever emerging media take us".
Brown said he is committed to supporting his strong leadership team, which also includes Neil Miller, co-managing director of Avenue A | Razorfish in London, and Andreas Gahlert, co-managing director of Neue Digitale.
"Together, we have the opportunity to become the top marketing company for the digital age," Brown said.
"We are already changing the rules of the entire marketing landscape, helping our industry move beyond mere ideas to online and offline experiences - made possible through technology.
"We believe that technology and our unique insights into consumer behaviour will help us lead a golden era of creativity".
Clark Kokich, CEO of Avenue A | Razorfish, said: "With offices in Australia, China, France, Germany, Japan, the United Kingdom and the United States, we are serving our clients' global marketing needs.
"Darin's new position further solidifies our presence in Europe as we continue to build our leadership position around the world.".
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