Product category:
Media
News Release from: The Audit Bureau of Circulations - ABC
Edited by the Marketingservicestalk Editorial
Team on 12 February 2008
ABC and NRS explore closer collaboration
The Audit Bureau of Circulations (ABC) and the National Readership Survey (NRS) have initiated exploratory talks about possible areas for closer collaboration and co-operation.
Since both organisations have significant areas of overlapping interest in the newspaper and magazine markets it seems appropriate to initiate such a debate in order to ascertain whether there may be any benefits in the shape of efficiencies, cost-savings and greater effectiveness to be had from a closer working relationship In addition, both ABC and NRS are facing the need to recruit new CEO/MDs during 2008 making such discussion particularly timely
John Mayhead, chairman of ABC, and Simon Marquis, chairman of NRS, welcome the consultation but both stress that discussions are at a very tentative stage and importantly any proposals arising from discussions would require the agreement of both the ABC Council and the NRS board.".
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