JICWEBS ratifies recruitment metrics

The Joint Industry Committee for Web Standards has introduced three metrics for ABC Electronic to audit, enabling online recruitment websites to measure job application-related activities.

The new metrics were ratified by JICWEBS following a consultation process with a range of interested parties from within the online recruitment sector, including representatives from generic, niche and publication-related job sites.

The new metrics are as follows.

Online job application: The submission to a server of an application form or a CV by a valid user.

Online job referral: A click on a link within a job listing to a URL specified by a recruiter.

Email job referral: A click on a mailto link within a job listing intended for the submission of applicant information and/or a CV to a recruiter.

The new metrics go further than the current metrics by delivering a 'conversion' metric for recruitment websites.

The new metrics will bring industry agreed standards to terminology frequently used within the recruitment sector.

Andy Flint, Head of Client Services, ABC Electronic, said: "This is a genuine first for the recruitment sector, delivering transparency and comparability on user actions that are indicative of the effectiveness of recruitment websites.

"Building a consensus for a conversion metric marks an important step forward for site-centric measurement and it is great to see the recruitment sector leading the way.

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