Product category:
Recruitment services
News Release from: The Audit Bureau of Circulations - ABC | Subject: Recruitment metrics
Edited by the Marketingservicestalk Editorial
Team on 21 June 2007
JICWEBS ratifies recruitment metrics
The Joint Industry Committee for Web Standards has introduced three metrics for ABC Electronic to audit, enabling online recruitment websites to measure job application-related activities.
The new metrics were ratified by JICWEBS following a consultation process with a range of interested parties from within the online recruitment sector, including representatives from generic, niche and publication-related job sites The new metrics are as follows
This article was originally published on Marketingservicestalk on 30 Mar 2007 at 8.00am (UK)
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Online job application: The submission to a server of an application form or a CV by a valid user.
Online job referral: A click on a link within a job listing to a URL specified by a recruiter.
Email job referral: A click on a mailto link within a job listing intended for the submission of applicant information and/or a CV to a recruiter.
The new metrics go further than the current metrics by delivering a 'conversion' metric for recruitment websites.
The new metrics will bring industry agreed standards to terminology frequently used within the recruitment sector.
Andy Flint, Head of Client Services, ABC Electronic, said: "This is a genuine first for the recruitment sector, delivering transparency and comparability on user actions that are indicative of the effectiveness of recruitment websites.
"Building a consensus for a conversion metric marks an important step forward for site-centric measurement and it is great to see the recruitment sector leading the way.".
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