Product category:
Media
News Release from: The Audit Bureau of Circulations - ABC
Edited by the Marketingservicestalk Editorial
Team on 04 April 2007
ABC plans reporting frequency review
Douglas McArthur is to conduct a review of current reporting frequencies across both National and Regional Newspapers and also Consumer Magazines for The Audit Bureau of Circulations.
As part of ABC's (The Audit Bureau of Circulations) ongoing review process, Douglas McArthur, former CEO of the Radio Advertising Bureau and owner of strategic planning consultancy Planning For Results, has been tasked to conduct a review of current reporting frequencies across both National and Regional Newspapers and also Consumer Magazines McArthur will establish the views of media owners, advertisers and media buyers as part of the review
This article was originally published on Marketingservicestalk on 30 Mar 2007 at 8.00am (UK)
Related stories
ABC unveils launch dates for press group reports
ABC has confirmed the monthly release dates for 2007 Group Product Reports that include ABC and ABC Electronic audited data for both print and website editions of national newspapers.
The process is due to conclude by mid-2007 and findings reported to the ABC Council, who will then consider if current reporting disciplines are still appropriate or should evolve in some way.
ABC Council has equal advertising buyer and seller representation.
Chris Boyd, Chief Executive at ABC, commented: "ABC constantly reviews processes and procedures.
"As a leading trading currency, ABC is always focused on listening to its members and delivering to the needs of the market.".
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