Netregs selects Theagency for new digital strategy
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Theagency product story
Edited by the Marketingweek Marketplace editorial team
Mar 26, 2010
Netregs, a partnership between the Environment Agency, SEPA and NIEA, has appointed Theagency to work on its new digital strategy.
The objective is to significantly increase traffic to the Netregs website, focusing initially on pay-per-click (PPC) advertising.
As part of an initiative involving all government websites, Netregs is required to merge its content with the Business Link website by March 2011, which will also be integral to Theagency's brief.
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