Theagency campaign promotes Glutafin range
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Theagency product story
Edited by the Marketingweek Marketplace editorial team
Mar 15, 2010
Theagency has launched an advertising campaign for Glutafin that is designed to help coeliacs carry on with life after diagnosis.
The campaign will develop the theme 'Appetite for Life' across all communications, highlighting the many ways coeliacs can successfully get on with their lives.
The brand proposition will position Glutafin's entire product range, including fresh breads, pastas and biscuits, as the only choice for coeliacs.
The campaign will be rolled out across press advertising, online advertising, inside hospitals and medical surgeries as well as through direct mail, blog sites and social networks.
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