Theagency creates BSM 100th birthday campaign
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Theagency product story
Edited by the Marketingweek Marketplace editorial team
Jan 28, 2010
Theagency has created a campaign for BSM to celebrate the driving school's 100th birthday.
The 'Pass on the Big 100' campaign will run across online, radio, press, direct mail and point of sale, and will celebrate BSM's achievements over the last century.
These have included inventing the driving test, teaching the Queen to drive as well as a host of celebrities including Pixie Lott.
The 'Pass on the Big 100' campaign will be rolled out in the first quarter of 2010 using advertising that adopts the theme of fashion, highlighting the phrase 'Our fashions may have changed but our success hasn't'.
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