Theagency launches youth marketing insight service
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Theagency product story
Edited by the Marketingweek Marketplace editorial team
Dec 11, 2009
Theagency has announced the launch of Bike Shed, a youth marketing insight service.
The consultancy said Bike Shed aims to provide clients with exclusive access to a range of programmes delving into the minds and attitudes of young people aged between 16 and 19.
The Bike Shed team of 50-60 teens will be driven through social media portals including Theagency's Bike Shed Facebook page.
The team will be asked to take part in surveys, share insight and give opinions on creative ideas for potential marketing campaigns.
To encourage participation, members will be incentivised through a number of reward schemes.
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