TheAgency creates multimedia campaign for BSM
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Theagency product story
Edited by the Marketingweek Marketplace editorial team
Nov 17, 2009
BSM is launching its 'Beautifully Simple' campaign, created by TheAgency to mark its relationship with Fiat 500 across multimedia platforms.
The campaign will run across online, point-of-sale, cinema, radio, direct-mail, experiential and social-media portals, designed to make BSM more synonymous with the young and youth culture.
The 'Beautifully Simple' message will emphasise that the Fiat 500 is an easy car to learn in and is fun to drive.
The driving school is supporting the activity by offering exclusive promotions and discounts on its lessons during the campaign period.
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