Agency to reposition RK Accountancy brand

A Theagency product story

Edited by the Marketingweek Marketplace editorial team Jun 1, 2009

The Agency has won the integrated brand and sales acquisition strategy for accountancy recruitment specialist RK Accountancy, part of the Kellan Group.

The Agency has been briefed to develop a clear sales proposition and brand repositioning involving a digital strategy, press advertising and brand identity.

Robert Woodford, head of marketing for Kellan Group, said: 'The Agency can provide us with an integrated approach to building our brand while harnessing sales drivers that make every aspect of the marketing plan deliver a measureable return.