Theagency completes RKSC rebrand
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Theagency product story
Edited by the Marketingweek Marketplace editorial team
Apr 15, 2009
Theagency has worked on a rebrand for RK Supply Chain (RKSC), including a new jobsite, banner advertising, e-mail communications programme and literature.
This activity has been supported by a trade press campaign and sponsorship programme.
Theagency was appointed to reposition the brand in the market to enable RKSC to develop more sales-focused communications.
As part of the campaign's creative solution, Theagency commissioned a satirical contribution by Terry Brain, the man behind the Clangers, Trap Door and Flanimals.
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