Theagency creates scooter safety campaign

Theagency has been appointed by London Borough Council to roll out a pilot campaign targeting 16-19-year-old scooter riders, encouraging them to enrol for additional road safety training.

The rising popularity of scooter riding by teenagers in the UK has brought about a significant rise in the number of road traffic accidents involving scooters.

This has placed pressure on London Borough Council to raise awareness of scooter training, promote safe riding among teenagers, and tackle the dangers they face.

The campaign stands out by incentivising applicants for the extra training sessions with the possibility of winning extra scooter gear, worth up to GBP1000.

The campaign has won the support of numerous local bike retailers, as well as the SSMC Training Club, which will be providing all the training sessions at a discounted rate.

It will be promoted through advertising online, in press, on radio and in bike shops, colleges, schools, youth centres and council centres.

If successful, the pilot will be rolled out nationally as one of the Department of Transport's road safety initiatives.

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