Theagency selected for Bloom online strategy
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Theagency product story
Edited by the Marketingweek Marketplace editorial team
Feb 10, 2009
Theagency has been appointed by Bloom and Co to implement the jewellery designer and re-modeller's online retail strategy; supporting planning, creative and web development.
Bloom and Co's recent move from a London brand agency demonstrates its need for a more sales-focused brand response plan.
Rebecca Wright, marketing manager for Bloom and Co, said: 'We needed a partner who could take on our web development and had the vision to take our brand to a wider audience.
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