Theagency refreshes Rex's brand positioning
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Theagency product story
Edited by the Marketingweek Marketplace editorial team
Nov 25, 2008
Theagency has announced that it has been appointed by Rex Resorts to refresh the Caribbean hotel and African Safari operator's brand positioning.
Theagency will handle the press advertising and brochure and literature design for the company, across all its global interests, to make it more relevant to a newer, travel savvy target audience and give it a sharper commercial focus.
Currently, the brand attracts many honeymooners as well as 40-plus holidaymakers, but wants to address a younger clientele and families generally.
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