Andromeda unveils mobile food ordering applet

Delivery EPOS system provider Andromeda has launched a fully integrated mobile phone ordering applet for food delivery, OrderAnywhere, developed in partnership with Opiah.

Following the success of online ordering, pizza chains and other food delivery services are looking to mobile phone ordering as the next new sales channel.

To date, these services have used SMS or WAP with severe limitations.

OrderAnywhere enables consumers to have a branded applet on their phone, which contains the full menu for that concept.

Menu prices and offers reflect the current menu in the customers nearest store, and are updated automatically by the restaurant's EPOS system.

When a consumer orders using OrderAnywhere, the order is transmitted directly to the store's EPOS system, within seconds, saving labour costs and preventing mistakes.

The customer receives an SMS confirmation that the order has been received, and another as the order leaves the store.

Customers can even make orders while outside a signal area, such as when they are on the underground, and transmit them once a signal is present.

The OrderAnywhere application is fully branded to the restaurant's logo, menu and 'look and feel' and can be deployed easily by text message.

Consumers can get their copy by texting a code word (eg pizza) to an SMS short code.

It is also simple for customers to pass the application to a friend and it is even possible to operate a referral scheme (such as introduce five friends and get a free drink).

Orders can be placed using payment by cash on delivery or credit card.

The payment infrastructure is powered by the Assensha secure mobile payment system from Opiah Systems, a leading mobile commerce developer.

Ben Portsmouth, CEO of Andromeda, commented: "We see mobile phone ordering as the next step in the rapid evolution of food delivery ordering.

"Our customers have told us that SMS and WAP do not meet consumer needs for a simple, easy-to-use way to order from their phones.

"Our OrderAnywhere system meets these needs and gives delivery operators the ability to rapidly add a new revenue stream to their business".

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