Product category:
Design services
News Release from: Atomic Design | Subject: Self-serve facility
Edited by the Marketingservicestalk Editorial
Team on 25 July 2007
MailCentral launches self-serve facility
MailCentral has released a self-service email marketing tool that allows clients to manage email campaigns cost effectively, producing professional results.
Full self serve from MailCentral breaks the mould of the standard email marketing company, offering you professionally designed templates and fully opted in database management from just GBP12 per month An offering from Atomic Design, MailCentral was created to meet the demand of clients who recognise the benefits of professional email marketing, and thanks to its intelligent features, companies of all sizes are getting results and generating leads globally
This article was originally published on Marketingservicestalk on 7 Jun 2007 at 8.00am (UK)
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Current marketing statistics in the UK show that email marketing is an effective strategy for promoting campaigns.
The progression to creating a self serve facility gives clients the opportunity to manage campaigns remotely, and track the success rate of each campaign independently.
Atomic Design's New Media Director Edwin Stemp said: "We offer a fully managed creative design, implementation and evaluation service for clients who want us to handle all their e-mail marketing requirements.
"The larger corporates, on the other hand, often have highly skilled in-house marketing teams and just need an intuitive package to help them execute their campaigns effectively.
"MailCentral fills that gap in the market and is already proving very popular".
MailCentral intervenes when necessary, to help clients make the most of the service.
A major sports retailer recently started to use MailCentral for its campaigns and their marketing manager says you would not expect this level of assitance from a 'self-serve' package: "It is reassuring and refreshing to know that the team at MailCentral make sure our mail is working properly before it goes out".
The MailCentral service offers a choice of email templates, strong layouts and designs, seamless integration into existing online activity, and the ability to manage large campaigns with ease.
It also has a resource centre online, where users can access tips and hints on how to keep improving their email campaigns.
There is a choice of two different packages from MailCentral, which are aimed at businesses of different sizes.
Responses from other clients have also been very positive.
Duncan Freer of the Jobsearch Group said: "The results have been little short of amazing - we achieved 14,000 new user sessions in one day which is ten times better than any of our previous campaigns".
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