Product category:
Email marketing
News Release from: Atomic Design | Subject: MailCentral
Edited by the Marketingservicestalk Editorial
Team on 07 June 2007
MailCentral boosts business for job
search site
A recruitment firm has increased the hit rate to its website, rapidly grown its database and increased new business by using the MailCentral e-marketing solution from Atomic Design.
Oilandgasjobsearch.com had 10,000 hits in a day after executing its first e-marketing campaign with MailCentral from Atomic Design "To begin with, I wasn't sure how effective MailCentral would be for my business, but the results have been little short of amazing
This article was originally published on Marketingservicestalk on 10 Jul 2007 at 8.00am (UK)
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"Within 24 hours of sending our initial email newsletter to one of our databases, we saw the daily user sessions on our website increase from 4,000 to 10,000.
"In total, we achieved over 14,000 new user sessions, which is 10 times better than any of our previous campaigns.
"Having proved the concept with the MailCentral free trial, I have just signed up to a 12-month contract to cover all four of my job sites," explained Jobsearch Group managing director, Duncan Freer.
The Jobsearch Group has had huge success with MailCentral after taking up Atomic's offer of a free trial.
"MailCentral proved a better option than the software we were already using because it had the HTML option and the emails could be sent out to a large number of people at the same time - a test mail on a database of 90,000 proved an instant hit with massive increase in traffic to our site," said Freer.
MailCentral allows you to seamlessly manage your email campaigns cost-effectively, producing professional results and automatically managing your database for you.
"The newsletters we send out using MailCentral are not only driving traffic to our website, but is also helping us constantly streamline our database - we just send out the emails, and the candidates visit the site to update their data and look for more information.
"We also use it to email our client database," added Freer.
"In fact, MailCentral has been so useful to me that I have been regularly recommending it to my clients, who frequently use the service to successfully target their databases with email marketing campaigns".
Atomic Design's creative director Edwin Stemp said: "MailCentral continues to be a resounding success for JobSearch Group and many other clients across a wide range of sectors.
"Most clients agree that ease of use, low, predictable cost and automatic database management are some of the main reasons for choosing MailCentral.".
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