News cube improves newspaper display
An
ATL Associates product story
Edited by the Marketingweek Marketplace editorial team
Sep 9, 2009
ATL Associates has designed and built a news cube that is improving the replenishment of newspapers at UK supermarkets.
The news cube allows newspapers to be stocked deep daily, and is spring-loaded - ensuring that the display remains replenished as copies are sold.
Tesco has utilised a nine-bay news cube, while WH Smith and Sainsbury's have opted for 12-bay models.
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