Attic Room creates promotion sites for fragrances

The Attic Room, a specialist in retail design, has created promotion sites for L'Oreal Prestige and Collections to promote the launch of four Ralph Lauren fragrances.

'It is quite rare to have more than one fragrance to promote at the same time, so it was important during the design process to ensure that all the key messages about each fragrance were clear and strong in store,' said Shaun Bates, retail director at the Attic Room, who managed the Big Pony Collection project.

The Big Pony Collection promotion will be in store for more than a month.

The promotion sites consist of a mix of column clads, arches and full floor sites using MDF, prints, acrylics and vinyls.

The Attic Room designs, manufactures and installs bespoke permanent retail sites, point of purchase, promotional furniture, window displays and events for product launches in the beauty and cosmetic industry.

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