Attic Room installs consultation area for Lancome
An
Attic Room product story
Edited by the Marketingweek Marketplace editorial team
Mar 3, 2010
The Attic Room has installed a consultation area and window into Selfridges W1 for makeup and cosmetic brand Lancome to celebrate a 10-year award partnership.
The retail design specialist has also designed and built the promotional area for Lancome, as well as a major window display for the London-based department store.
The project has been created to launch Lancome's latest lip gloss as well as acknowledge and celebrate 10 years as an official beauty partner with Bafta in Selfridges' beauty hall.
The consultation area has been designed for consumers to sit down and try the new lip product that has been launched.
It reflects a makeup dresser that would be found on a film set.
The window is dressed with the Bafta face and the rest of the area dressed with strong messages attracting Lancome's audience to be part of this celebration with its new lip gloss.
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