Product category:
Integrated marketing
News Release from: Orbital Integrated Fulfilment Solutions
Edited by the Marketingservicestalk Editorial
Team on 21 May 2007
Aspect develops integrated support
services
Guy Smith, has been appointed as Managing Director of Aspect Marketing Services, one of the UK's largest marketing services support specialists, to boost its integrated business.
Aspect Marketing Services offers flexible, integrated marketing services support solutions to support marketing campaigns in all sectors In his new role as Managing Director of Aspect Marketing Services, Guy Smith is responsible for the growth and development of the company's integrated marketing services offering
Aspect's services include: response handling and fulfilment, enclosing, mailing and distribution, customer contact solutions, data processing and database management, print management services, storage and stock control.
An established industry figure with over 15 years experience within the marketing services industry, Smith came to prominence in his role as Commercial Director at Prolog.
During his time there he was instrumental in significantly increasing company turnover by 300 per cent and shaping the future direction of the business.
Paul Markland, Group Managing Director, Orbital Marketing Services Group, stated: "Guy brings with him a wealth of experience and I am confident he will use this experience to develop the Aspect Marketing Services proposition and establish its position as the leading provider of integrated marketing services solutions".
On his role at Aspect, Smith stated: "In my time within the industry I have seen a significant shift in client needs.
"Aspect's integrated approach brings benefits including increased return on investment for clients, along with time efficiency and seamless campaign delivery.
"We are currently undertaking research which will highlight exactly how much could potentially be saved by utilising an integrated approach.
"I am looking forward to the challenge of growing Aspect's integrated offering, driving new business and working to establish its position as the UK's leading integrated marketing support services supplier.".
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