Marketer goes over the top to source new job

An innovative marketer is trying an advertising campaign to promote his services to potential new employers.

Normally when someone wants to find a new job or contract they go down the traditional route of calling agencies and sending out their CV.

Asomi, on the other hand, has gone one step further (or some might say other the top) by launching a campaign to promote his skills to would-be employers.

"I really wanted to do something different to attract attention to my marketing skills," said Asomi.

"And I thought that if I designed and delivered a marketing campaign around some of my skills it should stand out and help get me noticed".

The 'Looking for a -' campaign uses a mix of media to target organisations in the internet,telecoms and IT industries.

To drum up interest and attract would-be employers to Asomi's website, a mix of PR, banner ads, email shots, personal invitations, google adwords, search engine optimisation and word of mouth are being used.

Once onto the website visitors will see career and personal information, alongside Asomi's blog.

In closing Asomi said: "Some people will look at this and think that it's over the top, while others will see someone that thinks differently and can add value to their business.

"Hopefully one of those has an opportunity for me".

The campaign went live on 19 November.

Asomi Ithia is a marketer with more than 10 years experience in the IT, telecoms and internet industries.

He has worked in marketing and product management roles in companies such as O2, BT, W4 Global, Perceptive Technology and Platinum Business Consultants.

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