Arvato Loyalty Services partners Green Rewards

Arvato Loyalty Services, the customer relationship marketing provider, has chosen Green Rewards as its green loyalty solutions provider.

Described as the UK's first all-green loyalty programme, Green Rewards offers a range of green products, green experiences and green charity gifts that can provide a unique incentive for customer loyalty and tactical customer development.

Green Rewards provides an intelligent and innovative response to businesses' environmental concerns.

The rewards will include green-inspired gifts, such as clothing made from recyclable materials, solar-powered backpacks or the option to plant and manage trees in Britain.

The partnership with Arvato Loyalty will develop these tailor-made offerings for existing clients and prospects, developing awareness of approaches towards green loyalty provisions.

"The link with Arvato is highly significant for us," commented Green Rewards' Director, Graham Simmonds.

"It is clear recognition from a major player in loyalty that there is something unique and compelling about our offering".

Graham Ede, Managing Director at Arvato commented: "We looked at a range of green loyalty solutions, including developing our own, but nothing compared with the approach and credibility offered by Green Rewards.

"We believe the time is exactly right for a well-executed green loyalty programme, which is about offering a carrot rather than waving a big stick when it comes to green issues.

"We know that consumers are actively seeking incentives to make both green changes and mitigate the effects of their daily behaviour - we look forward to offering Green Rewards solutions as part of our Arvato loyalty client offering".

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