Product category:
Design services
News Release from: ArtScience
Edited by the Marketingservicestalk Editorial
Team on 15 May 2007
ArtScience cooks up a storm for 505
Games
Leading communications agency ArtScience has created an ad for one of the UK's best selling computer games 'Cooking Mama' on Nintendo DS for client 505 Games.
The game offers 6-12 year olds a fun, interactive cooking experience whilst they learn how to prepare food They can cook different dishes with lots of goo and mess minus the chore of washing up
The campaign breaks on 11 May to coincide with the release of the game on the Wii console.
505 Games is a young and flexible videogame publisher whose mission is to select quality licenses on a worldwide basis to be published across Europe and Australia (all PAL territories).
The company is a registered publisher for Sony PSOne, PlayStation 2, PSP and PS3, Nintendo GameBoy Advance, Nintendo DS and Wii, Microsoft Xbox and Xbox360.
Pete Rope of ArtScience commented: "The ad is based on the idea of what happens when a kid starts cooking and the mess starts to get on top of them, so each time we cut from gameplay to a typographic screen the debris from that gameplay appears in real life - as the ad progresses it get worse and worse - and is then topped off with a big splat of ketchup on the endframe.
"All the fun of cooking, no washing up: the creative includes lots of different game play sequences such as making burgers, icing a cake, chopping a cabbage and cracking eggs to show the variety of tasks involved in preparing and making food, plus original shots filmed in our studio of food splatting and landing on screen.
"The ad was also punctuated with large words such as 'crunchy' and 'squishy' on screen.
"This is a fantastic game as you get to do the whole cooking thing from chopping to frying, and the DS stylus is perfect for this.
"Everyone here keeps picking it up for another go - we wanted to make the ad as fun as the game, so we got our hands dirty and made a punchy, yukky little number which we reckon should strike a real chord with the kids".
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