Aqueduct delivers web platform for fashion site

Aqueduct has created an enhanced web platform for FashionConfidential.co.uk.

The fashion and beauty site's newsletters will be tailored to each recipient's preferences under the enhancements.

Content will depend on the customer's previous browsing and buying behaviour.

FashionConfidential said the platform was a step forward from its previously largely e-mail-driven strategy, which utilised viral and e-mail marketing techniques.

Charlotte Hinton, director at FashionConfidential, said: 'Since launch we have enjoyed a growth in membership and the number of luxury fashion and beauty brands we work with.

'We had reached a point where the business had to accommodate the needs of our members and look to the future.

'We turned to Aqueduct to create an easily adaptable web platform upon which we can launch further web assets as required.' Matthew O'Riordan, digital services director at Aqueduct, added: 'The website answers the needs of both FashionConfidential and its members - it's inspiring and represents the high fashion brands that appear in the range.'.

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