Product category:
Design services
News Release from: Aqueduct
Edited by the Marketingservicestalk Editorial
Team on 25 June 2008
Aqueduct almost doubles in size
Award-winning creative agency Aqueduct has invested in a 15-strong force of digital experts - a response to market demands for integrated solutions to branding and communication briefs.
The move adds digital fire power to Aqueduct's creative, advertising, design and branding expertise, creating a multi-disciplinary communication and branding agency Aqueduct and Lemon were respectively 72nd and 71st in last year's Marketing digital league tables; combined they would have been 30th and current run rate suggests a place in the top 20 is not unrealistic in 2008
This article was originally published on Marketingservicestalk on 1 Jul 2008 at 8.00am (UK)
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The influx of web talent arrives from recently restructured Lemon (Digital Production), a neighbouring Clerkenwell agency that has worked with Aqueduct for three years providing digital support on a range of branding and marketing projects.
The agencies' clients include Network Rail, English Heritage, FTSE 100 powerhouse ICAP, Enjoy England, insurance giant UIA and Warner Bros.
Ex-Wheel director and Aqueduct MD Rob Oubridge said: "The move is mutually and significantly beneficial allowing Aqueduct to deliver multi-disciplinary strategic thinking and project execution, and allowing Lemon to refocus as an outsource digital resource for agencies and media owners".
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Aqueduct's expansion will offer clients 'tremendous value' through integrated ideas that are based on a deep understanding of consumer behaviour and designed to work across distinct media in an integrated way.
"It allows thinking under 'one hat' and delivers projects designed to communicate in a multi-disciplinary way while offering cost efficiencies and better value to Aqueduct clients," explained Oubridge.
The expansion takes Aqueduct's headcount to more than 40, with plans to increase staffing levels again over the next year.
Aqueduct will absorb Lemon's direct client team and deploy them across planning, creative and project management functions in multi-disciplinary teams based around clients and sector knowledge.
Lemon's Matt O'Riordan, who founded Lemon in 2003 and before that was founding director of e-Consultancy.com, will take a seat on Aqueduct's five strong board as Digital Services Director overseeing all digital operations, with Oubridge leading as MD.
O'Riordan said: "The deal brings all-round benefits to our businesses.
"It gives us powerful momentum in building Aqueduct as an agency that can offer brands a way to engage with audiences across different channels through one incisive idea.
"And it gives Lemon the opportunity to refocus as a business providing agencies and media owners with digital expertise on an outsourced basis, which answers a growing need.
"We see this development as our coming of age," added O'Riordan.
Oubridge forecasts 60-70 per cent of Aqueduct's 2008 projects will include a significant digital component.
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