Adconion picks Aqueduct for global brief

Following a competitive pitch, integrated agency Aqueduct has picked up the brief to develop a global campaign on behalf of online advertising leader Adconion Media Group.

Founded in 2004 as EuroClick, Adconion is one of the world's fastest growing online advertising networks, with plans to become the largest independent, global ad exchange for digital advertising by the end of 2008.

Aqueduct begins immediately on advertising and brand development work for Adconion, evolving the brand for its worldwide audience and constantly growing global footprint and influence.

The work will be co-ordinated through Adconion's London office.

The global campaign breaks in early autumn comprising press and online ads, a website refresh and a range of internal and customer communications.

The campaign will be localised for a range of markets included the US, UK, Australia, Germany, France, Austria and Switzerland.

Tyler Moebius, Adconion CEO, commented: "We met a number of agencies but Aqueduct impressed us instantly with the quality of their thinking and creative approach as well as their ability to deliver internationally.

"They have demonstrated to us that they can produce the sort of impactful work we need to support us at this critical stage in our development.

"We have significant plans for growth in the pipeline and are confident that Aqueduct are the perfect partners to help us on this exciting journey".

Rob Oubridge, Aqueduct managing director, added: "This industry is growing up fast - it's incredibly exciting to be working with a key player, helping to build their brand and reputation on a global scale.

"Believability is at a premium in this sector and Adconion's responsible approach to building their business and establishing their brand through carefully planned communications marks them out as a true leader in their field and truly sets the pace".

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