Aprimo Mobile enables remote campaign management

Aprimo has launched Aprimo Mobile, enabling marketers to manage critical initiatives such as campaigns, activities and reports generated in Aprimo Marketing Studio On Demand from any smart device.

Using Aprimo Mobile, marketers can access and approve digital and creative content, pull reports and access crucial customer data and digital profiles while they are out of the office.

The company said that when marketers are away from the office, they lose time and productivity that can impact internal approvals, access to intelligence and slow down go-to-market execution on revenue-generating initiatives.

Aprimo Mobile is said to allow them to keep campaigns moving and keep the entire organisation informed on marketing activities regardless of location.

Aprimo added that Aprimo Mobile also helps marketers make better, more informed decisions in the field and improve face-to-face communications through the ability to access digital customer data, sales information and history from a smartphone device such as Ipads, Iphones, Blackberrys and Droid devices.

Aprimo Mobile includes several key features.

With Approvals, marketers can quickly move financial, creative and administrative approvals and tasks forward even when away from the office.

Activities Visibility allows marketers to view financials, projects, campaigns, and e-mail delivery summaries from their mobile devices at the touch of a button.

With Access Assets, marketers can remotely find, download and send digital assets in Aprimo Marketing Studio to internal and external e-mail addresses.

Visitor Monitoring allows marketers to call up critical information in real time, such as when someone last visited the company website and their activity at the time of visit.

Using Digital Profile Access, marketers can look up the digital history of a contact they are tracking within the customer database to see a full history of communications with the contact.

Execute reports allows marketers to access and configure key reports stored in Aprimo Marketing Studio in real time.

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