Aprimo software improves lead generation process

Aprimo Marketing Studio On Demand now provides enhanced out-of-the-box data synchronisation with Salesforce CRM to improve the lead generation process.

The software now gives marketers the ability to more tightly integrate and align with sales, resulting in more leads and increased revenue.

Through this integration with Salesforce, Aprimo Marketing Studio On Demand offers an integrated user interface with Salesforce CRM to provide visibility of the marketing activity of a contact, allows users to send marketing e-mails or drop contacts into a marketing campaign, and provides direct access to marketing collateral and visibility into marketing plans via the marketing calendar, along with the ability to make requests for marketing actions.

The enhanced functionality of Aprimo Marketing Studio, now available on Appexhange 2 provides marketers with a seamless synch between the two applications for their contacts, accounts and campaigns; allows marketers to easily share data with sales, which has a positive and significant impact on building and nurturing new relationships; exposes historical marketing data and contact history to the sales force, enabling them to better target and score their sales leads while giving marketers the ability to create more effective and tailored campaigns.

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