Aprimo articles address digital marketing issues
An
Aprimo product story
Edited by the Marketingweek Marketplace editorial team
Apr 28, 2010
Aprimo has put together a series of articles entitled 'Thoughts from the Front Line', which is designed to help marketers address the issues surrounding the digital marketing revolution.
A collection of best practice, top tips and opinion pieces, 'Thoughts from the Front Line' explains the revolution that is happening in marketing and how marketers can harness this movement for positive change.
A new article will be available every two weeks, and topics so far include: social media; e-mail marketing; search marketing; e-commerce; multi-channel lead nurturing and online brand management.
Future topics are likely to include: online media; marketing operations; personalised URLs; sales and marketing alignment; blogging, performance analytics and lead management.
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