Aprimo software manages all campaign elements

Aprimo has launched Aprimo Marketing Studio, a product that is said to enable marketers to develop, implement and manage every element of digital interactive marketing campaigns.

The company said that Marketing Studio's ability to manage all components of online marketing campaigns enables marketers to increase brand awareness and drive greater customer demand without increased workload, budget or reliance on IT systems.

Using Aprimo Marketing Studio, marketers are said to benefit from a comprehensive dashboard at their fingertips.

They will be able to capture audiences online through search engine management and banner ads; engage audiences via social media, microsites and landing pages; and convert their target prospect through automated lead management, in-depth visitor monitoring and analytics.

The software also enables marketers to gain greater visibility into marketing spend, initiatives and the impact of marketing efforts on company revenues through a fully automated process, resulting in improved efficiencies and more measureable results.

Aprimo Marketing Studio is configurable to adjust and adapt to the ever-changing marketing landscape and, as an on-demand platform, offers the ability for customers to use the components they need now while growing into the overall solution on their own timeline.

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