Aprimo and Kodak join forces

Edited by the Marketingservicestalk editorial team Oct 16, 2008

Aprimo has entered into an agreement with Kodak to create a digital process that integrates brand owners with marketing and services providers.

The process will also ensure consistency of electronic and printed deliverables.

Combined tools from Aprimo's Enterprise Marketing Management (EMM) software and Kodak Design2launch Solutions for brand content management will enhance the relevancy and effectiveness of marketing communications and provide greater consistency and control of customers' brands.

Design2launch Solutions is a suite of integrated modules created to save time and money during the asset creation process.

Kodak also brings its expertise in workflow to help customers produce marketing materials, managing variable data for targeted communications and colour management to deliver consistent brand colours.

The Aprimo EMM suite provides a web-based, service-orientated architecture that offers the flexibility, configurability and scalability required to handle all the features and functions of a marketing department.

It provides tools to process everything from marketing budgets to creative production plans to large customer databases.

The modular design delivers a range of business functions in planning and financial management, production management and workflow, brand content management, lead management B2B marketing, and campaign management.

Following the agreement, corporate marketing professionals have the ability to create and catalogue content and digital assets centrally, while allowing access, personalisation, customisation, and ordering regionally and remotely from off site.

Key enterprise markets include financial services, manufacturing, consumer packaged goods, pharmaceutical, food and beverage, and automotive.

The agreement allows Aprimo to sell select products from the Design2launch portfolio and Kodak to sell the Aprimo EMM portfolio.

The companies' sales and professional services teams will work collaboratively to deliver and integrate the full suite of products to the marketplace.