Park equips Aprimo marketing management suite

Aprimo has announced that the Park Group has equipped its Enterprise Marketing Management suite to help streamline marketing processes, accelerate workflow and enhance the appeal of core campaigns.

Using the system, Park Group aims to run more marketing campaigns simultaneously, while ensuring that all the key messages within those campaigns are consistent.

The Aprimo Enterprise Marketing Management suite provides a web-based, service-orientated architecture that offers the flexibility, configurability and scalability required to handle all the diverse features and functions of a marketing department.

It provides tools to process everything from marketing budgets and creative production plans to large customer databases while retaining smaller, but still important details such as seating plans at seminar venues.

The modular design delivers a broad range of business functions in marketing financial management, marketing production management, marketing asset management and enterprise campaign management.

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